About InformedPRO
Two Decades of Helping Businesses Grow Smarter
InformedPRO was founded nearly 20 years ago on a simple belief: better information leads to better business decisions, stronger sales processes, and more predictable growth.
Our Story
What began as a business development initiative has evolved through years of hands-on experience in sales strategy, research, prospecting systems, lead qualification, and revenue-focused growth support.
For nearly two decades, our work has centered around helping business owners grow using the most effective techniques available. That has included improving pipeline efficiency, uncovering hidden opportunities, strengthening outreach processes, and helping teams spend less time guessing and more time acting on quality information.
Over time, one challenge stood out more than any other: commercial producers and brokers were still wasting too much time chasing cold opportunities without enough timing, contact, or account intelligence to know where real opportunity existed.
What We Have Always Believed
- Better information creates better decisions
- Growth is built on process, not guesswork
- Sales teams perform best when time is focused
- Data is only valuable when it leads to action
- Opportunity quality matters more than raw volume
How We Evolved
From Growth Strategy to Renewal Intelligence
As our experience deepened, we saw a major gap in commercial insurance prospecting. Brokers were often expected to build pipeline through cold outreach with incomplete information, poor timing, and little insight into the actual renewal opportunity.
That is where InformedPRO found its singular focus: helping brokers identify commercial renewal opportunities through better data, better timing, and more actionable intelligence.
Our Focus Today
Today, InformedPRO is focused on helping commercial insurance brokers find and act on real renewal opportunities through verified intelligence and business research.
What We Help Solve
We help reduce wasted prospecting time, improve targeting, surface better-fit opportunities, and give brokers a stronger foundation for outreach and pipeline growth.
What Makes Us Different
We are not built around generic lead volume. We are built around data quality, timing, verification, and intelligence that helps brokers have better conversations with the right businesses.
What Renewal Intelligence Means to Us
Renewal intelligence is not just a list of businesses to call. It is the process of identifying stronger commercial opportunities using better timing signals, more accurate business information, and a clearer understanding of where outreach effort is most likely to produce results.
Our role is to help brokers move away from blind prospecting and toward a more informed, more efficient way to build commercial pipeline.
Our Approach
- Identify the right businesses
- Improve timing around renewal opportunity
- Support better targeting of decision makers
- Reduce wasted outreach on poor-fit accounts
- Help brokers focus on better quality conversations
Our Mission Going Forward
While our company has evolved over nearly two decades, our mission remains the same: help businesses grow through better information, smarter strategy, and more effective execution.
Today, that mission is expressed through a singular commitment to helping commercial brokers find better renewal opportunities through actionable intelligence.